what i do, in a nutshell

I’ve been working for 20 years (happy anniversary, me) in design and creative thinking. Now I know who I am, what I can deliver, and for whom.
Let me make it super short for you :

creative

That is what people say about me. I listen, I question, I challenge, I disrupt, I analyse, I find creative solutions to any problems.
identities

I define and write brand and organisation’s identities. Having founded many projects on my own, I know what it takes, and need.
drawing

Sometimes words can’t explain what images can. I draw illustrations for the press, precise data visualisation or cute stuff.
Fairness

Equality, social justice, the environment, animal rights. I give my energy to projects and people whose values I share. I care.

in a bigger nut

Trained at ECAL (Lausanne), I built a career around breaking conventions and making things that actually matter.

I co-founded Chic Cham SA, launched an interior design brand and Romandie's first concept store — part shop, part cultural hub. On my free time, I organized over 80 parties and cultural events, I dare say I built a community that kept coming back for more.

I wrote and designed Sgrafits, an art book diving into the rich tradition of Engadine sgraffito. I litteraly fell in love love for this amazing art/craftsmanship. I also created Places We Love, a printed city guide championing independent shops and the people behind them.

At Gebana AG, I led creative, overhauling brand identity across media and rethought retail from screen to shelf.

I value my free time a lot. You can find me at a Baroque music concert, in awe in front of a Renaissance painting, or having a nice lunch in the sun. Most importantly, I care A LOT about the planet and the people on it. I’m committed to address all my, and my clients’ blindspots (racism, lack of inclusion, speciesism, social justice, and more), with kindness and care. Like James Baldwin said, “Not everything that is faced can be changed, but nothing can be changed until it is faced.”